Robin Cembalest, former editor of ARTnews and a longtime coach and mentor, has partnered with Pen + Brush to develop this five-class series of professional training workshops for artists. In each session, Robin will offer tips and templates to help artists learn to craft their message and to share it in words, pictures, and public speaking. From social media and websites to networking and branding, the series provides essential skills that empower artists to get their message heard. Each one-hour class includes a presentation and time for Q&A.

P+B is proud to sponsor this dedicated series for our community of artists as a resource and a tool of empowerment.  This is a rare opportunity to have free access to Cembalest’s career-spanning experience and depth of knowledge of our field as applied to her work as an artist mentor and coach.  While you can attend any number of individual workshops you are interested in, we strongly encourage sign-ups for the full series of five workshops to gain the most cumulative effects, for those whose schedules can accommodate it.

Week 3:  March 29th, Crafting Your Elevator Pitch

Can you describe your art and projects in 30 seconds? This workshop provides exercises and tips for developing the classic Elevator Pitch.

For any questions about the event, you can email us at info@penandbrush.org

An early art-world adapter to social media and the former longtime editor of ARTnews, Robin Cembalest has spent her career helping arts professionals to communicate effectively. Over 16 years at the helm of ARTnews, she shepherded the century-old magazine into the digital era, expanding its content and training generations of interns, writers, and editors. In 2014, she launched her business Robin Cembalest Editorial Strategies, working with clients in the nonprofit and market sectors to implement mission-based content. She teaches webinars in arts communications skills at schools, residencies, and organizations, and independently on Eventbrite. An award-winning investigative journalist who has published widely in the art and mainstream press, Cembalest is best known today as @rcembalest, handle of her popular Instagram and Twitter feeds.